Ken Doctor nimmt für das Nieman Journalism Lab die Ökonomie der Digital Abos auseinander und überlegt, vor dem Hintergrund des Erfolgs von Andrew Sullivans “Daily Dish” wohl einige gerade berechnen:
What are key numbers to watch? It’s fairly simple in the pay game. If you don’t have print which is where the newspaper industry is excelling most, by adding all-access onto print subs, then we look at two numbers. How many unduplicated unique visitors does an individual or company have — and what percentage of them convert? Unduplicated meaning taking out the multidevice usage of a single reader uniques are usually about a third of publicly reported uniques. Experience tells us that one percent is a kind of minimum success rate for conversion; the upper limit at this point may be four or five percent. Then, there’s price, of course, and net after paying Press+, TinyPass, or others. Figure out those numbers — and add in advertising revenue, or not — and you can see how many people can be supported. Lots of people are doing that math this month.